《中国文娱产业人工智能行业应用发展报告》2日在广州发布。

活动现场  中新网记者 陈骥旻 摄

该报告显示，2023年中国文化产业把握数智化发展机遇，多元化商业变现效果显现，数字文娱和数字文旅的市场规模分别有1.21万亿元、1.11万亿元，并且呈现出人工智能深度参与和赋能的趋势。

北京大学文化产业研究院院长、教授向勇表示，数字文娱产业需要通过质量、效率和动力三个维度的变革驱动，从而实现多元化、融合式、高品质的发展。

百度AI技术市场部总经理张全文表示，生成式人工智能从具备“理解能力”开始，近3年来快速向具备“创造能力”进化，文心大模型深度赋能文娱领域的应用与发展，促进文化娱乐新生产。

美团平台数据显示，中国2024年上半年线上文娱行业交易金额同比增长54.5%，文娱行业发展呈现欣欣向荣态势。

文/中新网记者 王坚

编辑/崔巍炒股资金配资

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